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Rotating Offers Slider. Signature Cocktails All Day. The restaurant's name was derived from The Rolling Stones song, " Ruby Tuesday ", which was popular during the time of the first restaurant's inception. The name was suggested to founder Sandy Beall by Bob Hope. Over the next decade, a new location opened about every nine months.
Morrison Inc. Additionally, the company realigned their dining division with a new name, the Ruby Tuesday Group. This divestiture allowed Ruby Tuesday to concentrate exclusively on the growth and development of its namesake brand. In August , Ruby Tuesday Inc. In October , a second location was opened in a former Ruby Tuesday restaurant building.
In September , Ruby Tuesday Inc. An excerpt from the Annual Report: . However, a year after remodeling a Ruby Tuesday restaurant into the company's first Jim 'N Nick's, company spokeswoman Meridith Hammond indicated they would no longer explore that particular concept. It also decided to seek a buyer for its two licensed Truffles Grill restaurants and close two company-developed Lime Fresh restaurants.
Ruby Tuesday announced plans that it would be taken private through a purchase by NRD Capital Management, a private-equity firm based in Atlanta, Georgia. In the summer of , Ruby Tuesday relocated its main headquarters from Mobile, Alabama to Maryville, Tennessee , just 15 miles south of where the company had been founded. The company purchased a residential property at nearby Maryville College in to develop a corporate retreat, and renamed it the Ruby Tuesday RT Lodge. Additional guest buildings were added, and the area is currently used to dine and house management during corporate training sessions.
Throughout the first half of the company history, the chain mainly located itself in or near shopping malls. Starting in the early s, the company adjusted its distribution strategy by including more freestanding locations. As of June 2, , Ruby Tuesday, Inc.
The company owned and operated Ruby Tuesday restaurants, while domestic and international franchisees operated 29 and 49 restaurants, respectively. For much of its history, Ruby Tuesday had little, if any, advertising.
By , the company found itself combating traffic and sales losses at many of its locations. This caused the company to change course and introduce coupons at selected sites. The company also began offering a curbside carryout service originally dubbed "TueGo! In , the company began a series of significant changes to its brand identity. The changes were made to move the brand's customer perception out of the "bar-and-grill" segment of the casual dining industry, and were showcased in the opening of their Times Square location the same year.
As part of the changes, Pentagram design studios were hired to help construct a new public visual identity for the brand. The design team created a new logo set in Clarendon , altered the standard color scheme, and created all new packaging to promote the renamed "Ruby TueGo" carryout service. The update went on to bring a new menu with higher-quality food and beverages, revamped service techniques, high-definition televisions , and a free guest-accessible Wi-Fi network. In , Ruby Tuesday marketed an advertising campaign to show how radical their recent changes were.
On August 5, over "live" streaming internet video, a demolition crew was supposed to implode the final "old Ruby Tuesday" to cap off the brand's commitment of change in front of a small crowd in Mount Holly, Ohio. However, to the crowd's shock, the "restaurant" next door Cheeky's Bar and Grill, which looked like a typical casual dining chain was demolished. Following the events, the senior VP of marketing for Ruby Tuesday in actuality, an actor posted a written apology on the company's website and videotaped a formal apology that was broadcast on television. As it turned out, the idea was merely an elaborate marketing ploy to raise attention to the newly remodeled restaurants.
The implosion was actually done on a miniature set staffed by a Hollywood special effects crew, and the "live" event had been pre-recorded in Harriman, Tennessee. The two films were then edited together to make it look like an accident. The remodel and its accompanying changes came at an inopportune time for the chain. A global financial crisis was underway, and the casual dining segment of the industry was financially suffering. To address these issues, the company debuted made-from-scratch garlic cheese biscuits, a Sunday brunch program, and a steak-and-lobster deal night.
In , yet another advertising campaign was announced to analysts to boost guest perception. It included a reintroduction of television advertising and a continued shift to convert under-performing stores. In , returning to the more family friendly casual restaurant chain, Ruby Tuesday changed the employees' uniform to more colorful attire of blue jeans and shirts in a variety of colors, changing the menus to a chalkboard theme, adding more current top hit songs to the internal music system and updating their logo to a more modern font style.
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