Sports stars sponsorship deals

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Top 10 Examples of Sponsors #Winning with Sports Stars on Social Media Ryan Lochte's robbery tale. American swimmer Ryan Lochte lost his four major sponsors, including Ralph Lauren and Japanese mattress maker Airweave, days after he admitted to exaggerating his story about being robbed at gunpoint in Rio during the Olympic Games. The Chiefs lose sponsorship.

My Food Bag said it would step away from backing the team and only back a few players. Oscar Pistorius.

Tiger Woods. Over the past two years, the number of spectators at the event has grown, with the final in drawing in a record audience of over 35, people and over a million watching at home.

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By allowing children to attend the event for free, SSE could also target families, rather than exclusively male or female demographics. Stay up to date! LogoGrab Blog. Share this.

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But surprisingly, some athletes make more money from sponsors than they do from their actual jobs. Heck, some of the highest-paid athletes in the world make their money this way. With the help of Forbes , we count down 13 active professional athletes who are making more money from endorsements than they are from their salary.

The rise of the athlete in the landscape of sports sponsorships | Comment | Broadcast

You may be surprised how high the athlete on page 11 is on this list. The Serbian star is already one of the top-paid tennis players in the world. But he also adds to his salary a slew of big endorsement deals.

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Djokovic has switched up his endorsement arsenal in recent years, leaving Uniqlo for a deal with Lacoste in and leaving Adidas for a partnership with Asics that was confirmed in early Clearly, being sidelined with an elbow injury has stopped companies from wanting to work with him. The Spaniard is sponsored by Nike — for both his clothes and his shoes — and he serves as a brand ambassador for Kia Motors, among other large endorsers.

Plus, in , he became the fourth golfer ever to appear on the front of a Wheaties box. In fact, many of his sponsors stayed with him after he retired because of how recognizable — and marketable — he is.

Even before helping the Golden State Warriors win back-to-back championships, Durant had his share of endorsement deals.