Red Lobster's Truffle Mac and Cheese.
On Monday, the seafood chain kicks off its annual Lobsterfest. The event has no official end date but will continue for a few months, executives told Business Insider.
Red Lobster is currently doubling down on seafood to distinguish itself from other chains in the struggling sit-down casual-dining industry. Rolling out new seafood options is crucial to that plan, even as other chains aggressively slash their menus. New Lobsterfest menu items this year include lobster truffle mac and cheese, stuffed tilapia topped with lobster, and a revamped Lobsterfest surf and turf with Maine lobster tail and a grilled sirloin. Red Lobster is also adding two new drinks to the menu for the promotion: Lobster Lover's Punch and Tropical White Sangria, which comes with collectible charms.
This year, Red Lobster is also using Lobsterfest to promote its recent investments in sustainability.
Visitors may notice some other tweaks to Red Lobster when they show up for Lobsterfest. Red Lobster has debuted tasting plates to encourage happy hour snacking, as well as a new "globally-inspired" section with options like Dragon Shrimp. More expensive than any showy investments, Lopdrup says, are little tweaks, like a recently revamped salad.
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Crabfest® is on with nine craveable creations like New Crab Imperial – now $*, Our new Weekday Win menu has a deal every weekday until 6pm, like. Discount, Description, Expires. Sale, Save with Red Lobster Coupons & Gift Cards, Sale, CrabFest is Back! 08/15/ Sale, Free Appetizer or Dessert when.
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