Share of U. Biggest benefits of mobile devices per grocery retailers in the United States in Consumer Behavior Reasons to look for coupons in the U.
Influence of coupons on purchase decisions in the U. Purchasing unneeded items specifically because of coupons in the U. Frequency of looking for coupons via print media in the U.
Shopping strategies: U. Go to report. Important key figures The most important key figures provide you with a compact summary of the topic of "Coupon Market Trends in the United States" and take you straight to the corresponding statistics. Projected number of digital coupon users in the U.
Percentage of internet users in the U. Consumer Behavior Share of respondents who use any type of coupon when shopping. Share of food retailer programs U. Share of drugstore programs U. Top reason U. Because it lets them buy the products they always use at a better price.
Only 86 million were redeemed last year. Why the decline? It could also mean an improvement in the economy. Despite the decline, there is still 86 million coupons being redeemed.
That is quite significant. As such, of coupons distributed in the US, about billion. Canada: 6. That is only 2.
How about Redemption? In the US, about 2.
Canada has 86 million redeemed. However, these numbers tell us that Canadians redeem more than their US counterparts. Bottom line, there is a lot of room to grow in terms of coupon distribution and redemption in Canada.
Coupons sent via a smartphone app are redeemed at a rate of 8%% - much higher than standard email or direct mail. Today, you'd be hard pressed to find someone who isn't looking for a deal of some kind. According to Hawk Incentives Research, 97% of.
So what categories are the most popular? The top 3 are household coupons, Personal care coupons, and Food coupons.
All Rights Reserved. With a Reader Account, it's easy to send email directly to the contact for this release. Yes No Not Sure. Share of food retailer programs U. A plausible hypothesis is that consumers allocate their resources of time, energy and money Downs through following logical strategies in which coupon use is made "convenient" - either through selecting redemption occasions which incur minimal time and energy costs or through selecting redemptions which offer abnormal savings to pay for these costs.
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