Figure 2: Spending on shirt sponsorships in top football clubs by different industries source: Sports Marketing Frontiers, The leading industries in terms of sponsorship involvement number of deals are the airline and car industries eight deals each followed by the gaming and food industries six deals each. From my perspective, this amount of revenue generation speaks with a powerful voice as it reflects the strong brand activation potential in top football. The level of stakeholder identification among top football properties is a valuable asset and tapping into the applicable fan conversations and fan engagement levels of top clubs and their star players makes a good investment.
The football economy is very dynamic and has shown a fantastic ability to present good growth levels when it comes to revenue generation.
When combined with the fact that football clubs are entities in a transformation economy that has the capability to transform the business value of stakeholders there is no doubt that other brands buy into football properties. This simple equation is not the final answer to revenue maximization in the football or sports economy but it may very well facilitate how football or other sports teams shape winning future revenue growth strategies.
As an example, top football clubs most often play in large or enthusiastic football markets, i. London, Madrid, Munich, Manchester, or Barcelona and they often play at a high performance level that includes many individual football stars.
With this in mind, I do not expect that the revenue growth is going to slow down right now. There is still good growth potential in the football economy. Name required.
Here are the 10 biggest shirt sponsor deals in football right now. million (R billion) annually over five years, equalling $ million (R billion) in total. Bayern Munich are the only German side in the top 10, with their. List of the top 20 shirt sponsorship deals in European football, led by reached the Champions League final twice in the last five years and.
Across Europe, the top clubs are maximizing their own brands with the same goal in mind: the achievement of excellence. So for Europe beyond England, which clubs are ruling the roost when it comes to the value of the shirts on their backs? Shop Kits.
FC Zenit St. Petersburg FC Zenit St.
Steve Coogan. This simple equation is not the final answer to revenue maximization in the football or sports economy but it may very well facilitate how football or other sports teams shape winning future revenue growth strategies. PSG have terminated their year sponsorship with Emirates and sign for Accor from next season. Retrieved 21 September Gina Miller. Try Independent Minds free for 1 month.
Borussia Dortmund Borussia Dortmund. The Most Valuable Kits in Europe.
Most Valuable Kits More Stories All 20 Premier League kits We took all 20 Premier League teams and evaluated their kits using a simple measure: the worth of this season's manufacturer deal combined with the worth of this season's sponsorship deal. Which clubs have the "most valuable" kits MVK in ? We know the narrative -- the new coach, the new GM, the young talent. We know running matters in tennis, but as Novak Djokovic found out last season at the US Open, too much isn't a good thing. ESPN 0 0 0.